Search Engine Optimization or SEO is the most important aspect for a website to gain relevance on the major Search Engines like Google, Bing, and Yahoo. The process of Search Engine Optimization over the years has drastically changed as webmasters and website owners alike try to keep updated on the evolution of Google’s algorithm. While Google’s algorithm has always d remained somewhat a mystery, our firm has always kept on top of the changes and the necessary changes that need to be made on a website to get it ranking at the top positions on all the major Search Engines.
So what is Search Engine Optimization (SEO) exactly?
Defined by Wikipedia most accurately, Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to a website from Search Engines via “natural” (“organic” or “algorithmic”) search results for targeted keywords.
Search Engine Optimization is one of the hottest trends in the Search Engine Marketing industry as companies big & small are realizing having top organic placement on major Search Engines such as Google, Yahoo, & MSN serve several purposes including quality website traffic and company branding.
True Search Engine Optimization requires several different techniques including coding & content changes along with ongoing SEO Management efforts to truly maximize the potential of a website’s organic presence on the Search Engines.