The Basic Definition of Viral Marketing
Viral Marketing is a term used to describe any advertising online that relies primarily on word of mouth to gain brand recognition. While highly unpredictable, Viral Marketing can create the kind of product or service explosion many companies need to grow. Direct Hit Solutions offers many Viral Marketing solutions that will not only create conversions, but will boost your Search Engine visibility and get people talking about your company.
Our Strategic Viral Marketing Process:
Step 1 – Strategy
Our team of Viral Marketing experts will deploy an overall strategy that targets the key demographics, user behavior, etc…of the client’s target audience.
Step 2 – Application Creation
Our designers and developers will create a microsite, widget, video, etc… that has a “stickiness, shock value, etc…” and will create the user interaction which will help spread the infection.
Step 3 – Pre-Launch / Viral Seeding
We will begin the social engagement process by targeting the appropriate audience on each of the Social Networking communities as determined in the Viral strategy. We identify user groups to target, understanding their interests, locate relevant groups they’re on, find them and then connect with them. These identified users or “friends” or “fans” can be key allies in determining the overall success of the campaign.
Step 4 – Launch of Viral Marketing Campaign
The Viral campaign is launched and all tracking features are in place. Our “Viral Grunt” team will actively start the blogging, social engagement, pay per click (where applicable) process and the Virus is now airborne.
Step 5 – Analysis
We will monitor several aspects of the Viral Campaign on a daily basis including traffic, referrers, downloads, user reviews, etc…to maximize the success of the campaign and make the proper adjustments when needed.
The following is a deeper look at our Strategic Viral Marketing Services:
Viral Concept / Hook
DHS Digital’s marketing specialists have the ability to create the concept or “hook” needed to make your Viral Campaign airborne. Once the concept has been agreed on, our trained web/software developers can bring the concept to life by developing an application around it. Whether your looking to develop a video, widget, game, or any other type of web-based or software application, DHS Digital’s development team can give life to your Viral Marketing Campaign.
Microsite Design and Application Development
DHS Digital has the creativity to think outside the standard online marketing box. Creating and marketing a unique microsite that is passed on via word of mouth could be the Viral Marketing solution you’re looking for. We can develop widget applications and completely integrated flash microsites that will enhance your brand and get the word out that your new microsite should be seen by all.
Viral Marketing tends to be an unpredictable way to advertise, but with our strategic approach to Viral Marketing, our Viral Marketing experts will guide you through the entire process and create the conversions your Company is looking for in all your future Viral Marketing campaigns. Contact us today to find out how we can bring the world of Viral Marketing to your online strategy!
Let the Viral Marketing experts at DHS Digital create explosive Viral Marketing campaigns that takes your business to the next level!
Viral Marketing Specialists
A Decade of Excellence
Over 250 Satisfied Customers
We Get Things Done
For a new guy to SEO the choices of company's is overwhelming. My first experience with a company from India definitly made me apprehensive of ALL SEO providers,....... until I teamed up with DHS. They walked me through, without high pressure, every step including a total redesign of my site. Questions I had were answered very promptly, often verbally by the CEO himself! These guys listened to what I needed and custom tailored a site for me. Not only was our click through rate a steady climb, pricing was clear, above board and very competitive. This company clearly has amazing talent on board, using nothing but "white hat" techniques. When I need SEO work in the future there is only ONE choice for me, due in no small part to their EXEMPLARY CUSTOMER SERVICE.
Brian's down-to-earth personality allows for a great working relationship. The work I have contracted to DHS Digital has always been done with quality and punctuality in mind. Brian's team was instrumental in my re-branding project for Midwesco in 2007 and worked within my budget.
DHS Digital took the outline of our dream for a website and created an attractive, warm, inviting website for our users. Building our website from the ground up was no easy task. We had many special requests that DHS had to deal with, but they managed to take each request and turn it into a reality. They worked long and hard hours on our site and I couldn’t be more pleased with the extraordinary job they did and the outcome they achieved. The number of visitors to our site has increased, as well as the number and monetary amount of donations. I would highly recommend DHS Digital.
DHS helped us develop our first user-friendly website with mobile technology. We approached them last year with a difficult task to create a member-based website that interacts with mobile phones. Regardless of how many changes we requested, they continually exceeded our demands. We could not be more pleased with the success of our website thus far. Thanks to DHS Digital's experience in search engine optimization, the number of visitors to our site has increased time and time again. We set our goals very high and DHS Digital still surpassed them. We would highly recommend them to anyone interested in developing a great site with superior optimization.
Our old website needed far more than a facelift, it needed to incorporate lead generation and search engine optimization components that would set us apart from our competition. DHS's thorough understanding of the technical aspects of web development as well as the intricacies of search engine optimization coupled with a great eye for detail and design allowed them to create a website that far exceeded our lofty expectations for the project. We presented them with a laundry list of challenges throughout the development process and they worked closely with us to come up with innovative solutions for every one of them. It was abundantly clear in working with them that they cared as much about the project as we did. In the end, they delivered us a website that not only looks amazing, but we have seen a dramatic increase in traffic and the site has already generated an astonishing number of new leads and sales. I would highly recommend DHS to anyone in the market for a web developer who has a thorough understanding of what it takes to make a website stand out and get found on the web today.